at-home fitness
iFit Strikes Content Deal With San Diego’s Fit Athletic Club
Fit Athletic Club, an upscale San Diego gym, will offer its members free access to iFit's large library of fitness and wellness content.
Beachbody Sees Revenue Drop in Q2 but Encouraged by Turnaround Strategy
Beachbody is still in the midst of a strategic rebrand following its name change to BODi, posting a decrease in revenue for Q2 of 2023.
Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)
Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.
Adidas & Les Mills Launch New Workout for Next-Gen Fitness Enthusiasts
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Magic AI Raises $2.5M for Smart Fitness Mirror
While several fitness mirror products have failed, Magic is ready to change the game with its AI-driven device that focuses on smart personal training.
Beyond ChatGPT: How AI Is Transforming Fitness & Human Performance
These innovative companies are using artificial intelligence (AI) to disrupt health and fitness in creative ways.
BODi Taps Into Primal Fitness Trend With Latest Workout Program
BODi's new primal fitness offering concentrates on strength building using functional movements that replicate those used in real life.
Hyper-Personalized Training: Inside Tempo’s Plan To Revolutionize Connected Fitness With AI
Leveraging AI and data like sleep quality and heart rate, Tempo now creates workout plans that adapt to each individual user.
Lindsay Arnold’s The Movement Club Launches Pregnancy Workout Program
The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.
Tonal Could See Valuation Fall 90% As Post-Pandemic Market Takes Toll
The struggling home gym company could agree to a funding round that values it at $200 to $300 million, a far cry from the $1.6 billion valuation Tonal was looking at two years ago.
