Alo Yoga
Alo Makes Its Digital Fitness Platform Free for Everyone
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
Gymshark Makes Its Biggest Bet Yet on the US Market With New NYC Flagship
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
Alo Yoga’s Black Friday Sale Has Arrived – These Are the Best Deals on Activewear & More
We've rounded up the best early Black Friday deals on women's and men's activewear & accessories at Alo's Singles Day 2025 sale.
Alo Taps Sports Stars To Drive Men’s Performance Gear
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
How Vuori Is Thriving in Women’s Activewear While Rivals Stall
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
ATN Week in Review: Everyone Wants To Be a Wellness Company
This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
Alo Yoga Faces Age Discrimination Lawsuit From Former Top Instructor
Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
Alo’s Once-a-Year Sale Is Back With Everything Marked Down 30%
The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles, now through May 2.
Product of the Week: Alo Moves
Alo Moves is an online library of wellness classes created by the trendy athleisure brand that goes way beyond just HIIT, Pilates and yoga.
Lululemon Gains Momentum in Men’s Performance Wear Market
A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.
