Artificial Intelligence (AI)
Personal Trainers Are Using AI, but Not ‘Blindly Embracing’ It, Report Finds
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model
Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.
Fitness App Market Gets $33B Projection, Driven by AI Personalization
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
Doctors Are Using AI To Identify Chronic Stress From CT Scans
Using a deep-learning artificial intelligence model, researchers have discovered a first-of-its-kind biomarker of chronic stress.
‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
Bevel Lands $10M To Expand Health App Uniting Wearables & AI
Bevel raises $10M from General Catalyst to expand its AI health platform that unites wearables with health data in one place.
Walla Adds $5M for AI-Powered Fitness Studio Performance Software
Walla leverages AI to help boutique fitness owners achieve profitability rather than just "track operations," its CEO says.
Ladder Adds Nutrition, Bringing Food Tracking to Its Workout App
Ladder launches Ladder Nutrition, integrating food logging, macro insights and AI-powered personalization into its strength-training app.
Eliud Kipchoge-Founded AI Run Coaching Startup Raises $4.1M
Kotcha, a French startup aligned with Eliud Kipchoge, aims to make world-class running advice available to the masses via AI.
