AI

Lumin Fitness activation at Fitness Connection

Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner

For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.

Virtuagym Launches AI Fitness Coaching Tool for Gyms, Trainers

Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.

NUNA Pendant in Silver and Emotion Dashboard on the NUNA App

Wearables Move Beyond Fitness With Nuna Pendant, a $299 AI Necklace That Tracks Emotional Health

Nuna's $299 AI pendant tracks mood through body signals, voice and environment, pushing wearables beyond fitness into emotional health.

ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule

ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.

two wi-fi treadmills from Sunny Health & Fitness

Sunny Health & Fitness Launches AI Fitness Coach 2.0

Sunny Health & Fitness launches AI Fitness Coach 2.0, offering personalized workouts and integration with its equipment.

The exterior of a new Life Time gym in Illinois.

Life Time Launches Full Rollout of Microsoft-Powered AI Assistant

Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.

Echelon strength pro

Beyond the Bike: Echelon’s Expanding Hardware Ecosystem Powers Growth

Echelon’s history is extensive and has us at a point where it’s hard to find something the fitness facilitator doesn’t have in its inventory

Three athletes running against a blue background.

Maxiom & DNAthlete Launch Human Optimization Health Platform

Maxiom Labs and DNAthlete AG have launched a DNA- and AI-powered health platform to optimize performance, recovery and longevity.

panelists on stage at the ATN Innovation Summit

Is AI Taking Over the Fitness World? Yes and No, Say Industry Experts

Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.

A woman getting a blood test.

Levels Supercharges Platform With Blood Testing, AI & Dietitian Access

Levels expands beyond glucose tracking with lab testing, dietitian access and AI tools for personalized, action-focused health guidance.