Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
Heidi O'Neill will join in September and will be tasked with stalling Lululemon's market share losses and refreshing its image.
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
Lululemon is investing in sustainable nylon innovation while facing a Texas PFAS investigation and a CEO vacancy.
Fabletics is betting that consumers will want jeans that function and feel more like their activewear than traditional clothing.
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
For years, leggings dominated the athleisure and performance markets. But retail data shows leggings’ share of activewear bottoms dropping from about 50% in 2021 to roughly 30% today as consumers gravitate toward looser silhouettes like joggers, wide-leg training pants and technical trousers to replace their see-through tights.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.
We rigorously tested the best women's sports bras for every bust size for running, HIIT, yoga, Pilates and other activities – here's what made the cut.
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