Rhone has launched reRhone, a new resale platform that allows customers to purchase verified, pre-owned Rhone apparel directly from the brand.
Bandit Running is making a bold entry into the Chicago market with a new flagship store, its first outside its New York City birthplace.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Founded by industry veteran Rick Blackshaw, Stoke Footwear believes many men are underserved by popular performance-driven sneakers.
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
Lululemon shares ticked higher again amid reports that Elliott Investment Management is backing Jane Nielsen as the brand's next CEO
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
Lululemon’s CEO transition and Q3 earnings report pushed shares higher, although the activewear giant has experienced recent struggles.
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