ABC Fitness
ABC Fitness, EGYM Align on Delivering Personalized Fitness
ABC Fitness has partnered with EGYM to bring workout tracking and BioAge tech to its platform, expanding its presence in the U.K. and EU.
Fitness Consumers Are More Active Than Ever, New Data Shows
A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
MyFitnessPal & ABC Fitness Team To Improve Gym Success
ABC Fitness and MyFitnessPal are partnering to strengthen the gym-goer experience while giving coaches and trainers an edge.
Truemed, ABC Fitness Team To Bring HSA/FSA Savings to Millions
ABC Fitness and Truemed have partnered to unlock healthcare funds for tens of thousands of Americans at nearly 10,000 gyms.
SweatWorks Taps Industry Vet Mike G. Hansen for C-Suite
Fit tech agency SweatWorks has appointed fitness industry veteran Mike G. Hansen as its chief growth officer.
ABC Fitness Hires SweatWorks’ Mohammed Iqbal, Eyes AI Innovation
Iqbal will establish a strategic consulting arm within ABC Fitness to advise on partnerships, M&A and AI innovation.
From Values to Growth: Mapping the Future of Fitness
ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation
ABC Trainerize Gives Personal Trainers Tools To Coach Mindful Drinking
ABC Trainerize and mindful drinking app Sunnyside are providing personal trainers with tools to help clients reduce their alcohol intake.
Latin American Fitness Market Poised for Growth, Survey Finds
Most Latin Americans in urban areas exercise multiple times per week, a new survey finds, shedding light on an emerging fitness market.
ABC Fitness Partners with University of Cincinnati
Fitness tech leader ABC Fitness has teamed with the University of Cincinnati on a program to prepare aspiring fitness professionals.
