Strava users will be able to use their physical activity to help raise awareness for causes they care about by adding the “For a Cause” tag to an activity and dedicating it to a GoFundMe fundraiser or nonprofit
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Strava’s over 180 million users will be able to use their physical activity to help raise awareness for causes they care about by adding the “For a Cause” tag to an activity and dedicating it to an individual fundraiser or a nonprofit listed on GoFundMe.
“At GoFundMe, we’re focused on giving people easy and meaningful ways to support the people and causes they care about,” said GoFundMe CEO Tim Cadogan. “Through our collaboration with Strava, we’re giving a global community of active people a simple way to help one another, raise awareness and support causes that move them – while enabling more giving to nonprofits that are driving positive change in the world.”
The partnership integrates the fundraising platform into the app by allowing users to directly connect their Strava accounts to a fundraiser they’ve started on GoFundMe.
From there, miles and activities logged will automatically show up for the donors who support the fundraiser.
Additionally, once the “For a Cause” tag is added to an activity on Strava, users can share more about the fundraiser or nonprofit they’re supporting and link to GoFundMe in the description. Any time someone uploads an activity to Strava, they can invite others to donate or share.
Throughout this initiative, the companies are also spotlighting a variety of nonprofit organizations supporting a diverse array of causes, including:
- American Cancer Society: Dedicated to eliminating cancer through research, education, advocacy, and patient support, helping people prevent, detect, and survive cancer.
- Movember: The men’s health charity raising awareness and funds for prostate cancer, testicular cancer, mental health and suicide prevention with its November fundraising campaigns.
- Achilles International: An adaptive running nonprofit organization known for supporting youth, adults and veterans with disabilities to achieve goals and build community through training and participation in events including the NYC Marathon.
- Feeding America: The U.S.-based hunger-relief organization, which operates a nationwide network of food banks, pantries and meal programs.
- The National MS Society: Leads the global effort to cure multiple sclerosis and helps inform, connect and support people living with MS.
Strava has found itself frequently in the news, as investors await a potential initial public offering, with CEO Michael Martin confirming that the social fitness platform intends to go public as soon as 2026.
The company also made waves in the fitness space after acquiring AI coaching platform Runna, a U.K.-based tech company that creates personalized training plans for runners.
