Fitness Business Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears Courtney Rehfeldt February 17, 2026 Share on Facebook Share on Twitter Share via Email credit: Deutschlandreform/shutterstock.com There’s a divide growing in Americans’ spending habits, and the fitness industry isn’t immune. For Planet Fitness and other HVLP… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data Gyms High Value Low Price Gyms (HVLP) placer.ai Planet Fitness