member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building. Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina partnership How Streamlined Operations Power Fit Body Boot Camp Franchisees Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Industry News Aligned Fitness Expands Club Pilates Footprint to 55 Locations, Adding 6 Ohio Studios Fitness Bruce Edwards Returns to CrossFit in CEO Role Longevity Infinite Epigenetics Acquires Tally Health, Expanding Longevity & Diagnostics Platform Latest News Fitness Tennis Participation Surges Amid Racket Sports Boom Wellness Sauna Culture Offers Mental Health Benefits, Study Finds Fitness Business Bodybar’s First National Ad Campaign Marks an Evolution in Pilates Marketing Fitness Business Europe’s Fitness Market Is Shifting Toward Bigger Clubs, More Consolidation, Expert Says Fitness Zwift Acquires Rouvy to Capture Broader Swath of Cyclists Industry News Life Time Unveils Innovation Hub to Incubate Wellness Tech Companies By the Numbers In Partnership with bsport 78% of users say they want routines that include recovery and lifestyle services, and 33% say they would accept higher prices when those extras are included. Learn more. Product Spotlight In Partnership with OxeAI Ready to optimize your health, activity, and mindfulness with an AI coach that truly understands you? Start your smarter health journey today. Reports 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness About this report The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating system. In… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready to… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board,… Download Report Member Exclusive: ATN Pro member exclusive Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms member exclusive ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition member exclusive ATN Week in Review: Gyms Embrace AI Personal Training member exclusive ATN Insights: For HIIT Studios, Community Drives Retention Better Than Anything Else May Theme: Business of Franchising Case Studies Franchisee Spotlight: MADabolic in Raleigh, North Carolina Fitness Business Bodybar’s First National Ad Campaign Marks an Evolution in Pilates Marketing Industry News Aligned Fitness Expands Club Pilates Footprint to 55 Locations, Adding 6 Ohio Studios Industry News NYC’s The Pack Signs Franchise Deals To Expand in NJ, Florida Featured Stories partnership How UFC GYM Gives Franchisees a Head Start That Pays Dividends UFC GYM gets its franchise operations up-and-moving quickly to avoid stalled revenue, growth and brand traction Fitness The Best Pet Gear for Fitness-Loving Dogs & Their Human Parents We’ve rounded up the best indoor and outdoor running, canicross, biking & hiking accessories, leashes & more for dogs and their humans. Fashion The Best Eco-Conscious Activewear for Celebrating Earth Month From plastic-free leggings to organic cotton essentials, these pieces let you move and sweat while reducing your impact on the environment Some of the best… partnership More Data Hasn’t Made Women More Certain As data becomes table stakes, Herman Scheer is helping women’s health brands move up the value chain — translating insight into trust, clarity and action.… partnership The Next Evolution of Cardio Equipment From variable resistance air bikes to sled-enabled treadmills, REP Fitness is reshaping how facilities think about cardio. Rows of treadmills, bikes and ellipticals have long… Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure SIRO Boka Place brings Kerzner International’s performance-led hotel concept to Montenegro, combining fitness, recovery, nutrition and outdoor adventure in a setting where mountains meet the… Finance PureGym Eyes Accelerated US Expansion After Strong Revenue Growth PureGym reported around $1 billion in revenue for 2025 as the U.K.’s largest fitness operator accelerates its U.S. expansion efforts. Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros The National Academy of Sports Medicine published a report finding that NASM-certified personal trainers earn 22% more than other coaches. Fitness TRX, Aion Launch Weighted Vest Targeting Longevity Training TRX and Aion have launched a co-branded weighted vest in TRX’s signature colors, as research supports the benefits of weighted training. partnership SEQUEL Brands Rolls Out Portfolio-Wide Loyalty and Referral Infrastructure Powered by Solution One & Perkville By integrating a unified engagement framework across its brands, SEQUEL is building a more consistent, scalable path to retention and growth. Pilates Addiction is turning… Finance Nootropic Beverage Brand Neutonic Raises $6M, Targets Fitness Channels Co-founded by podcast host Chris Williamson, Neutonic is on track to top $25 million in revenue this year amid the functional drink boom. Fitness Business Strength in the City Festival Aims To Become ‘SXSW of Wellness’ Now in its eighth year staging events in cities across the U.S., the Chicago-founded fitness and wellness festival heads to New York City in May. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Equipment CEO Corner: Blk Box’s Gregory Bradley on Carving a Niche in the Fitness Equipment Market Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Data & Insights Fitness Business NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros Wellness Despite the Wellness Boom, Young Americans Are More Depressed Than Ever Nutrition Protein Market Tipped To Reach $50B as Young People Continue To Drive Demand Wellness Hotels Are Becoming Local Wellness Hubs as ‘Daycation’ Demand Surges Franchise Corner Case Studies Franchisee Spotlight: StretchLab, Raleigh & Wilmington, North Carolina Case Studies Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Reviews Reviews I Tried Siro Boka Place in Montenegro, a Wellness Hotel Built Around Outdoor Adventure Reviews The Best Swim Gear for Training in and Out of the Pool Reviews I Tried It: How AlterMe’s DNA Test, Smart Ring & Health Program Powered My Wellness Goals Reviews Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies Videos The Lens: Technology Will Define the Next Era of Fitness The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
