JetSet Pilates Targets Houston for Growth

The Modern Reformer Pilates franchise is betting big on Houston, with plans to open six to eight studios

Modern Reformer Pilates brand JetSet Pilates is expanding in Texas, with its first Houston-area locations set to open following a deal in The Woodlands.

The new studios are set for River Oaks at 3515 W. Dallas Street and League City at 1340 E. League City Parkway. JetSet plans to open six to eight additional studios in the area, targeting neighborhoods including The Heights, Memorial, Sugar Land and Montrose.

“Houston is an incredibly dynamic market with a thriving fitness culture and a population that values high-quality wellness experiences,” JetSet Pilates CEO Bert Albertse said. “With its mix of vibrant urban neighborhoods and fast-growing suburban communities, Houston presents the perfect opportunity for JetSet to make an impact.”

The boutique Pilates franchise, founded in 2010, began franchising in 2022 and now has more than 90 studios in development both domestically and internationally. 

“With Houston’s rapid population growth and increasing demand for boutique fitness options, we see a tremendous opportunity to establish JetSet as the go-to premium Reformer Pilates brand in the area,” JetSet founder and brand president Tamara Galinsky said. “We’re excited to partner with motivated entrepreneurs who share our passion for movement, wellness and community.”

Last month, JetSet Pilates announced a strategic investment from Purchase Capital to fuel its expansion, instructor training programs and enhance its member experiences.