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GNC Launches Healthcare Service as Part of Loyalty Program

GNC Launches Healthcare Service as Part of Loyalty Program

GNC’s push into healthcare is one of many in recent months, with companies like Amazon, Albertsons and CVS making similar moves

Health and wellness company GNC is rewarding those most loyal to its brand with GNC Health, a free supplemental healthcare service.

The updated loyalty platform is available exclusively to GNC PRO Access members and offers free telehealth appointments and over 100 free prescriptions without requiring a co-payment. 

The GNC PRO Access membership, $39.99 a year, provides access to licensed medical professionals while reducing wait times for urgent care and personal health appointments. Members also receive 10% cash back rewards on every purchase, one free GNC bar or drink with a purchase every month and free expedited shipping. 

“As a trusted brand in the health and wellness space, we are thrilled to expand our efforts in helping our customers Live Well by offering free healthcare services to give them the care they need,” said Allison Bentley, senior director of strategic initiatives at GNC. “We recognize the benefits of free supplemental healthcare services through GNC Health will add significant value to our loyalty members who are seeking more convenient access to healthcare offerings that help them Live Well.”

credit: GNC

GNC says it enhanced its loyalty program based on consumer feedback with an incentivized experience so consumers have a “one-stop-shop” for their healthcare and wellness needs.

“We’re always looking for ways to create an easy and more rewarding shopping experience for our customers,” said Jenna O’Connor, senior director of loyalty marketing at GNC. “We took a consumer-first approach, evaluated the benefits our customers use most and leveled up our program from there to now include streamlined benefits and more value.”

GNC’s push into healthcare is one of many in recent months.

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Albertsons, one of the largest food and drug retailers in the U.S., also debuted a digital platform earlier this year designed to reward consumers and encourage them to make healthy choices. 

Amazon also acquired One Medical this year for $3.9 billion to provide 24/7 digital health and virtual care services for $199 a year. 

In May, CVS Health gained a foothold in the healthcare services sector, completing its $10.6 billion acquisition of Oak Street Health shortly following its purchase of Signify Health in a $8 billion deal to make a mark in home-based healthcare. Oak Street Health, a Chicago-based medical group, expects to have over 300 centers by 2026.

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