Finance The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say Josh Liberatore March 30, 2026 Share on Facebook Share on Twitter Share via Email TSG Consumer Partners acquired EoS Fitness in 2025, reportedly valuing the brand at $1.5 billion (credit: EoS Fitness) At the HFA Show’s annual financial panel, private equity and investment banking leaders said firms are ready to spend more… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Boutique Fitness Crunch Fitness EoS Fitness HFA Show High Value Low Price Gyms (HVLP)