Colorado Fitness Industry Uniting as Gyms Face Losing Nearly Half of Their Pre-Pandemic Business
Gyms come together to form Colorado Fitness Coalition advocacy group
As the fitness industry struggles to regain members following its 12-week pandemic shutdown, Colorado gym operators have formed a new advocacy group to represent their interests in discussions with public health authorities, share best-practices information with each other, and show members it’s safe to return.
The goal of the Colorado Fitness Coalition is to “keep our community fit, our members safe and our businesses open,” according to its website.
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