Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Hims & Hers has added protein-packed meal replacement bars and shakes for GLP-1 users and those focused on weight management.
Marketed as a multivitamin, probiotic and greens powder all rolled into one, AG1 has become one of the world's most popular supplements.
Eating a protein-rich diet is a critical but often overlooked component of staying healthy while losing weight on GLP-1s.
Remedy Place and Kohler have created a high-end Ice Bath, a new take on cold plunging and will showcase the bath at Design Miami.
Plentiful has launched as a global marketplace for wellness seekers to discover and book virtual and in-person experiences.
Life Time, the premium athletic country club operator, is rounding out 2024 with new app offerings and an expanded line of supplements.
The wellness market is booming, with brands revolutionizing longevity and recovery through contrast therapy, red light technology, and more.
In January, boutique fitness and wellness franchisor Xponential Fitness expanded its wellness offerings by acquiring Lindora.
David Beckham's IM8, co-launched with Prenetics, has hit the market with two products, one of which supports longevity.
Welltory's new science-backed sleep analysis feature is initially available for Apple Watch users, with plans to expand access soon.
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