In celebration of Global Running Day on June 4, Smoothie King is launching several initiatives aimed at engaging the running community. The company has signed on as the Official Smoothie of the 2025 TCS New York City Marathon through a new partnership with the nonprofit New York Road Runners (NYRR), and will be teaming up...
Momentous' new product line co-developed with Dr. Stacy Sims reflects a bold step toward equity in performance science.
Hims & Hers is acquiring European digital health firm Zava in an all-cash deal, marking its expansion into Germany, France and Ireland.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
New research from links modest, nonpharmacological weight loss in midlife to lower long-term risks of chronic disease and early death.
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
Dave Asprey and Essentia have introduced a biohacking sleep system featuring EMF protection and performance-enhancing materials.
Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.
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