Tech
Power Plate Launches Stability Bar for Added Support During Lower-Body Exercises
The Power Plate Stability Bar offers extra balance support during lower-body standing exercises and integrates with the Power Plate Move.
Train Smarter, Not Longer: BODY20 Aims To Transform Your Workouts With EMS
Boutique fitness brand BODY20 uses EMS to deliver the muscle-building benefits of a full strength-training program in one 20-minute workout.
How CoachRx Helps Fitness Coaches Become Master Communicators
Built by the pros at OPEX Fitness, the CoachRx software allows fitness coaches to deliver personalized support to their entire client base.
Google Pixel Watch Gets Health & Fitness Upgrades; Can It Challenge Apple?
Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive
Muscle Lab Using ChatGPT To Design Personalized Recovery Plans
Muscle Lab is leveraging AI like ChatGPT to offer its clients "dynamically tailored" experiences that evolve to meet their needs over time.
Whoop Enlists Michael Phelps, Other Stars for ‘The Best Obsess’ Campaign
Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.
Oura Now Lets Users Share Sleep, Health Data With Family, Friends
Oura Circles allows users to track their activity and sleep through the ring and also engage with loved ones for encouragement
Apple Unveils Vision Pro Headset. Here’s What It Could Mean for Fitness
Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.
OxeFit Raises $45M in Funding as Athletes Tout Benefits of AI Fitness
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
Xplor Adds New CrossFit Programming With NCFIT Partnership
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
