Nutrition
Equipment Maker REP Fitness Launches Transparency-Forward Supplements
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Live Nation Takes Equity Stake in Hiyo as Non-Alcoholic Drinks Gain Ground
Live Nation has partnered with and invested in Hiyo, bringing the non-alcoholic social tonic brand to select concert and event venues.
Instacart, WellTheory Bring ‘Food-as-Medicine’ to Autoimmune Care
Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
