Nutrition
Chipotle Capitalizes on America’s Protein Obsession
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Why Kroma’s 5-Day Reset Program Is a Superior Cleanse Alternative
Athletech News tried the 5-Day Kroma Reset – here's our honest review of the superfood-powered cleanse alternative.
Athletic Brewing, OpenTable Make Non-Alcoholic Beer Easier To Find at Restaurants
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
Thrive Market’s Alcohol Exit Signals Big Wellness Retail Trend
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
The Best Products To Try From This Year’s Most Popular Wellness Brands
Tru Niagen and Barebells were among the most popular wellness brands online – see the full list and bestsellers to try.
Healthy-Eating Franchises Are Gaining Ground Amid Wellness Boom
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
Weight Watchers Goes All-In on GLP-1s With App Overhaul
The new Weight Watchers app combines GLP-1 prescriptions with personalized nutrition tools, coaching and strength training offerings.
GLP-1 Stigma Fades Through Personal Ties, Survey Shows
A new Ro survey shows GLP-1 stigma falls when people know someone taking the medication, suggesting personal ties are driving acceptance.
Alex Cooper’s Unwell Expands Into Booming Energy Drink Category
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
