Nutrition

Vital Farms egg cartons

Manna Tree Co-Founders on the Trends Driving Health & Wellness Investing

Ellie Rubenstein and Ross Iverson see a bright future for consumer heath and wellness brands, especially those that focus on everyday products.

Aryna Sabalenka hits a tennis ball

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.

A woman getting a blood test.

Levels Supercharges Platform With Blood Testing, AI & Dietitian Access

Levels expands beyond glucose tracking with lab testing, dietitian access and AI tools for personalized, action-focused health guidance.

bowl full of vegetables

Mealogic Raises $16M To Power Food-as-Medicine Meal Delivery Platform Expansion

Mealogic helps healthcare providers, wellness brands and clinical programs deliver meals to support disease prevention and treatment.

Veracity supplements

Veracity Raises $6M to Scale Natural Metabolic Health Solutions

Veracity secures $6M from Maveron and Melitas Ventures to grow its metabolic health platform, including its best-selling Metabolism Ignite.

David Beckham BEEUP snacks campaign

David Beckham Launches BEEUP, a Honey-Powered Snack Brand for Active Families

David Beckham teams up with Shaun Neff to launch BEEUP, a honey-powered fruit snack brand now available at Target stores nationwide.

Equip protein powder

HighPost Takes Stake in Grass-Fed Protein Brand Equip Foods

HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.

a collage of Slice soda cans

Slice Rewinds to the ’80s, but Leaves (Most of) the Sugar Behind

With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.

F1 driver wearing uniform with gatorade logo

Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal

Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.

people standing in line at Starbucks

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.