Longevity
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
Mario Lopez Joins Longevity Platform Hone Health in Latest Wellness Play
Mario Lopez has joined Hone Health, a longevity-focused telehealth company that recently raised $30 million, as both a partner and ambassador.
Hims & Hers Wants To ‘Ruffle Some Feathers’ With Provocative Super Bowl Ad
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
The Top 10 Wellness Trends Shaping 2026, According to GWI
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Mixing Up Your Exercise Routine Is Best for Longevity, Study Finds
In a Harvard study of more than 100,000 people, researchers found that exercise variety is better for living longer than sticking to one routine.
How Orangetheory, Anytime Fitness Are Responding to the GLP-1 Era
As more than half of GLP-1 users say medication alone isn’t enough, fitness giants Orangetheory and Anytime are adapting to a new type of member.
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
Top Soccer Team Using Biomarker Testing To Optimize Performance
Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.
Noom Eyes GLP-1s for Longevity, Not Just Weight Loss
Noom’s microdose GLP-1 program targets early metabolic risk and longevity, offering weight-loss drugs to adults with a BMI of 21 or higher.
The Next Big Wellness Category Isn’t Sexy — It’s Essential, Sharper Image Says
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
