Fitness

Gym members workout inside a Hyrox training club

Hyrox Launches Product for Multi-Site Operators in Latest Gym Push

The new enterprise solution comes as Hyrox looks to make its group fitness programming available inside gyms and studios worldwide.

Rep Fitness Launches Direct-to-Consumer Business in the UK

Rep Fitness is launching a direct-to-consumer arm in the U.K. and is opening a new facility in Gloucester with a showroom in 2026.

group of people

CoverMe Named Finalist in Two Categories at 2025 National Technology Awards

CoverMe, the "Uber of Fitness" connecting gyms with qualified instructors, is a 2025 National Technology Awards finalist in two categories.

Jennifer Aniston Pvolve

Pvolve & Jennifer Aniston Launch the Sculpt Anywhere Bundle for On-the-Go Workouts

Pvolve and Jennifer Aniston team up to launch the Sculpt Anywhere Bundle, a travel-friendly fitness kit featuring five tools.

Person with phone interacting with AI icons

Scaling Smarter: The ClubReady AI Solution Behind One Studio’s Explosive Growth

What happens when you combine the fitness industry’s most powerful, intelligent CRM platform with a lightning-fast AI assistant named Bella?

a woman behind a computer.

Turf Fitness Adds Health Optimization Tools

Turf Fitness has partnered with Precision Health Platform to offer members access to at-home lab tests, GLP-1s and hormone therapies.

man works out at Crunch Fitness during a personal training session

CR Fitness Brings the Crunch Fitness Experience to Colleyville

CR Fitness Holidings, a leading Crunch Fitness franchise group, is opening its 75th location, eyeing 100 by 2026.

exterior of a PureGym location

Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface

The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests. 

SupaFitGrow screen

SupaFitGrow Merges AI & Human Insight To Demystify Fitness Marketing

SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.

A woman on a new Technogym Reform, a Pilates Reformer.

Technogym Springs Into Pilates With Eco-Conscious Reformer

Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.