Fitness
Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise
Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.
Adidas & Strava Offer Free Premium Trials for Runners Ahead of Spring Marathons
AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.
For Fitness Brands, Authentic Events Are the Next Growth Channel
Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.
Activewear Meets Hospitality in Gympak’s Hotel Push
Hotels are embracing Gympak’s sustainable activewear and in-room fitness kits, offering guests a hassle-free wellness solution.
The Row at Red Hill Turns Daily Living Into a Wellness Experience
Luxury rental community The Row at Red Hill brings boutique fitness and wellness home with immersive spaces designed by Aktiv Solutions.
ATN Innovation Summit 2025 Comes to NYC This June. Here’s What To Expect
The Athletech News Innovation Summit brings together the industry's top executives and brightest minds for two days of can't-miss content.
Strava Acquires Runna Amid Spike in Race-Day Goals
Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
Hyrox Opens Bidding for 2026/2027 World Championships
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.
Rumble Boxing CMO on Building Brand Awareness at Scale
A former D1 athlete turned marketing exec, Rachelle Dejean has helped Rumble establish itself as one of the coolest brands in fitness.
BFT Marks National Exercise Day With Events, Sweepstakes
Body Fit Training is celebrating National Exercise Day on April 18 with a nationwide sweepstakes and special events at participating studios.
