Fitness
UFC Gym’s Latest Franchise Play Targets Jiu-Jitsu Enthusiasts
UFC Gym is launching a Jiu-Jitsu-focused franchise model with a turnkey business opportunity for martial arts entrepreneurs.
iFIT Takes AI Coach Global, Launching in 19 Countries
iFIT is expanding its AI Coach (in beta) to 19 countries, offering personalized, real-time fitness plans through its mobile app and equipment.
Bay Club Acquires 425 Fitness as Club Count Climbs
Bay Club has acquired 425 Fitness in the Seattle area, expanding its Pacific Northwest footprint and pushing toward 40 clubs nationwide.
AI Boxing Startup Bhout Sets US Debut in Boston
Portuguese fitness tech startup Bhout is launching its first U.S. studio in Boston, projecting $1.3M in first-year revenue.
Sebastien Lagree on His Method & the Future of Fitness
Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.
Italy Flexes Its Global Fitness Muscle
The Rimini Expo Centre was packed wall-to-wall with the global fitness industry in motion. The 19th edition of RiminiWellness delivered ...
Gravel Meets Giving: 44 Riders Fundraise for Life Time Foundation
At UNBOUND Gravel, 44 cyclists are riding for youth health and sustainability through the Life Time Foundation.
Virtual Race, Real Stakes: PitPat’s Hero’s Half Marathon Offers $400 Top Prize
PitPat launches the Hero’s Half Marathon, a global 6-mile virtual race with real-time tracking and cash prizes.
Eight Sleep Steps Into Women’s Padel With League Relaunch
Eight Sleep partners with 6 Love Sports to relaunch a top women’s padel league, blending sleep tech with the fast-growing sport.
Dove & Club Pilates Break Stereotypes With #EveryBodyPilates
Dove and Club Pilates launch free classes in five U.S. cities to challenge body stereotypes and promote inclusivity through #EveryBodyPilates
