Fitness

Zumba dance members

Zumba Brings the Party Home in New Partnership With Nex

Zumba and motion-tech startup Nex are teaming up to bring interactive dance workouts to the living room, turning screen time into family fun.

A woman looking at her phone.

Eden Launches Free Digital Wellness Community

Eden has launched a free digital wellness community with access to 10,000+ workouts, AI-powered coaching, nutrition plans and more.

REP Fitness

The Power of Modular Design

REP Fitness prioritizes modular, space-conscious equipment designed to withstand heavy use while enhancing the user experience

woman works out on a Peloton bike

Peloton Enters Resale Market With ‘Repowered’ Platform 

Peloton launches Repowered, a resale marketplace for used Bikes, Treads, and accessories, as it pushes into circular commerce.

NYC Marathon runners running to

Smoothie King Supports Runners with NYC Marathon Partnership & New “Run-Thru” Concept

On Global Running Day, the brand joins forces with Strava and NYRR, testing new ways to serve the running community […]

A man and woman using TRX.

TRX & Nobull Bring Outdoor Workouts to Brooklyn This Summer

TRX and Nobull kick off a summer rooftop workout series at The William Vale in Brooklyn, featuring expert-led sessions, gear demos and more.

entrance to the HFA Show 2025 trade show floor

Turkish & North Macedonian Fitness Federations Partner With HFA

HFA partners with Turkish and North Macedonian fitness federations to expand event access, share policy insights and boost collaboration.

Rendering of a new Crunch Fitness gym

Crunch Plants Flag in Apple Valley With 2 California Locations

Crunch Fitness is set to open two new locations in California's Apple Valley area—Hesperia and Victorville—featuring the 3.0 design template.

A group of women at Club Pilates.

Club Pilates Inks Landmark Deal To Expand Across Australia

Riser Fitness will open 40 Club Pilates studios across Australia, marking one of the country’s largest fitness franchise expansions to date.

Fit Body Boot Camp members

Fit Body Boot Camp Makes Long Term Health Accessible with HIRT 

Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness