Fitness
Matrix Debuts Stretch Platform in UK
Matrix Fitness has launched its new Stretch Platform in the UK, targeting gyms focused on mobility, recovery and holistic wellness offerings.
The Beachbody Company Drops New Workout Program & Digital Community in Bid for Comeback
Beachbody kicks off a new chapter with a 25-minute strength program, a digital community platform and a revamped affiliate model.
Consistency is Key to Durability — And Shaping the Modern-Day Athlete
Elite triathlete Amanda Almond understands what it takes to go the distance. She credits consistency as the key to her durability.
Anytime Fitness Australia & Apple Fitness+ Partner to Offer Members Benefits
Anytime Fitness members will now receive complimentary access to Apple Fitness+ and all of its features starting June 2025.
Gold’s Gym SoCal Debuts First Octagon Load in US
Gold’s Gym SoCal becomes the first in the U.S. to install Octagon LOAD, a strength training system by Escape Fitness.
How Crunch Leveraged Data to Become an International, Gym Franchising Titan
What does it take to grow a high-value, low-price gym brand into a global empire with 500+ locations? For Crunch Fitness, it was ABC Fitness.
Apple’s watchOS 26 Supercharges Fitness With Workout Buddy & Fitness+ Enhancements
With a fresh design, smarter insights and new watchOS 26 tools to help users stay consistent, Apple is doubling down on personalized fitness.
Anytime Fitness Asia Goes Big With New Campaign, Reflecting Shifting Wellness Priorities
Anytime Fitness launches its Train For Your Life campaign across Asia, spotlighting a shift toward mental wellness and sleep.
Life Time, CityPickle & Pickleball Pros Rally Behind Luxe Boca Paddle Club
Life Time, CityPickle and top pickleball pros are backing a 100,000-square-foot luxury paddle club in Boca Raton.
Burn Boot Camp Raises $465K+ for Muscular Dystrophy Association
Burn Boot Camp raised $465,500 in its ninth annual “Be Their Muscle” campaign for the Muscular Dystrophy Association.
