The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
Gold’s Gym has signed a master franchise deal to open 60 locations in Brazil over the next decade, with the first opening in 2026.
Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.
Runna has launched Races by Runna, a global platform that helps runners find events and sync them to personalized training plans.
Pickleball brands like The Pickle Pad and Chicken N Pickle are expanding beyond courts into eatertainment hubs with dining, games and more.
Peloton star, Cody Rigsby, on his approach to nutrition, wellness and staying connected with millions of fans.
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
Life Time expands with 55 Work Lounges and 30 more planned, aiming to be more than a health destination or third space.
CR Fitness Holdings will host “Training Day” on Aug. 30, offering 1.6M free personal training sessions across 86 Crunch Fitness gyms.
Brooklyn hosts its first parkrun at Brooklyn Bridge Park, a free weekly 5K that joins a global movement built on community and inclusion.
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