Fitness
Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
How FIT House of Brands’ Diverse Formats Are Redefining Franchise Growth
By introducing hybrid modalities like FS8 and VAURA Pilates, FIT House of Brands is proving that the next phase of […]
UFC GYM Proves Selling Access Is No Longer Enough in Fitness
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
Barry’s Gets In on the NA Beer Boom, Partnering With Tom Holland’s Bero
Bero, an NA beer co-founded by Tom Holland, has become the official non-alcoholic beer of boutique fitness giant Barry’s.
Fuze House, Truvia Partner for In-Studio Café Activations
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Planet Fitness Opened Nearly 200 Gyms in 2025, New Metrics Show
Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.
Retro Fitness Bets on Retention With 3-Month Free Trial in January
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
