How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
The Xponential Fitness brand is expanding its popular ’80s-themed event as gyms increasingly use throwback music, fashion and movement to drive engagement
The outdoor brand will use Ironman’s global stage to push deeper into road running, with exclusive footwear and apparel rights, and a 2027 title sponsorship
Many athletes learn this too late: no workout program can outrun a bad diet
The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max
The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness
The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym
The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned
Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality
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