Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
After a stressful and controversial last few days in the CrossFit world, companies, athletes, and the community are looking to turn the page and move forward. That process will start with this weekend’s Rogue Invitational, and the organizers of that event have made two major announcements in the last 24 hours.
Bruce Silverglade has owned Gleason’s Gym for 38 years, and while he recognizes there are more important issues unfolding in the city and in the state and in the country, he believes that the boxers there — in particular the pros — and trainers are victims of a sports injustice.
Fitness program lost key partnerships, endorsements and the business of hundreds of affiliated gyms around the world after Glassman tweets
Les Mills has announced a raft of new support measures to help clubs and Instructors worldwide emerge from COVID-19 lockdown and kickstart their recovery.
Pure - the most innovative plate loaded line in the industry, developed starting from Technogym’s extensive experience in athletic performance training as Official Supplier to the last 8 Olympic Games and many international elite athletes – is completed with the addition of 5 new products to the existing 15 and with the introduction of the...
On May 30, sports technology brand Keep and world's leading brand Zumba® Fitness held a unique online global press conference, at which the two firms announced the roll out of a program in China that is expected to inject new vitality and energy into the summer of 2020.
CrossFit CEO Greg Glassman apologized for an insensitive tweet about George Floyd, who died at the hands of Minneapolis police, saying that he "made a mistake by the words I chose." That was too little too late for sports gear maker Reebok, which said over the weekend it's ending a partnership with CrossFit following the...
CrossFit Games champ Rich Froning condemned the comments, calling them divisive.
Two former employees claim that Equinox made them miss out on career opportunities and eventually forced them to quit because they became mothers, according to a new lawsuit.
Last year, I sat down with Sebastien Lagree, founder and CEO of Lagree Fitness, to learn how his Hollywood studio has turned into a cult-like following with celebrity fans including Jennifer Aniston, Meghan Markle, Michelle Obama and more. With COVID-19 flipping the fitness industry on its head, I wanted to learn how Sebastien is tackling this...
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