Peloton Debuts New Campaign Featuring Real Riders in First Advertisement Since its Infamous ‘Peloton Wife’ Holiday Commercial

Nearly a year after Peloton’s infamous holiday advertising campaign incensed the internet, the fitness company is back with a new commercial series featuring real riders. 

The campaign — which is titled “We All Have Our Reasons” and began airing on Monday — spotlights a handful of actual Peloton users instead of the traditional actors and models the brand has used in the past. The spots include a school teacher, a former NFL player, and a baker, among others, discussing their experience with Peloton and how it fits into their lives… READ MORE @ Business Insider