Fitness
Female Athlete Voices Joining Sports Sponsors Ban
Women keep rising, but…Female athletes face both good and bad news when it comes to using influence to change sponsors’ images and messaging.
Julianne Hough Dances Into Therabody Investor, Partner, Ambassador Venture
On Instagram, Julianne Hough wrote, “I initially became a #Therabody investor because I truly believe in the brand and their mission to help
David Beckham Partners with F45 Franchise
F45 explains that David Beckham will have a key role in its brand marketing initiative to support its continued expansion.
Private In-Room Workouts Are Future for Hotel Guests
The news of hotels providing private in-room workouts follows surveys like Beachbody's 2020 study in which respondents said they would...
Los Angeles Proposes Vaccinated-Only Gym Patrons Amid Delta Variant Surge
A proposal for indoor venues, including gyms, requiring vaccinated-only visitors in the Southern California city was voted for drafting...
DC Fitness Alliance Plea for Vaccine-Only Operation Rebuffed
In early August, the DC Fitness Alliance wrote a letter to Mayor Muriel Bowser, outlining their reasons for vaccination-only regulations...
Victoria’s Secret Unveils Athleticwear-Athleisure On Point
Per Victoria’s Secret, garments within the Live category are suitable for “power lounging” and “everyday errands,” while the 4-way...
Most Fitness Clients Want Vaccine-Only Workout Spaces
More than being bothered by being asked to fork over the information, most fitness clients have been glad to not have to worry about...
Equinox, SoulCycle to Require COVID-19 Vaccination
Starting from NYC in September, all locations worldwide will eventually ask anyone entering their doors to prove their COVID-19 vaccination
Mental Health Tops Weight Loss as Basis for Workout
Mental health actually ranks second, with 35 percent, surpassing weight loss (32 percent). Other motivators included improving...
