Fitness
Kirk Cousins Is Latest NFL Player To Invest in Youth Fitness
Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.
Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade
The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.
Xponential Hires Former F45 Exec as BFT President
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
iFIT Adds C-Suite Execs as AI Coach Launch Nears
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
Fitness Consumers View Tech as Motivational Tool, Peloton Finds
The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.
Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team
Infinity, beyond fitness, has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo.
Trainer Talks: Darian Parker’s Blueprint for a Healthier Future
Darian Parker, PhD, discusses how personal trainers can make a meaningful impact through mentorship, relationship-building and self-care.
F45 Teams With Dr. B To Offer HSA/FSA Savings for Members
F45 members who work out to prevent or treat a medical condition may be eligible to pay for classes using HSA/FSA funds.
Burn Boot Camp Embraces Its Role as Female-Led Fitness Brand
Morgan Kline and Amber Burke are leading Burn Boot Camp to new heights as the group fitness franchise eyes the ambitious goal of opening 10,000 units.
These Female CEOs Are Changing the Face of Boutique Fitness
Athletech News and Xplor Mariana Tek spotlight four female leaders of successful boutique fitness brands.
