Fitness
Health & Fitness Association Gears Up for 2024 Fly-In on Capitol Hill
The Health & Fitness Association, formerly known as IHRSA, is hosting its annual Fly-In and Advocacy Summit May 7-8 in Washington, D.C.
F45 Launches FS8, a Pilates-Yoga Hybrid Set for Global Expansion
FS8's launch comes as global demand spikes for Pilates, strength training and holistic wellness modalities.
Gen Z Supports Gender-Segregated Gym Spaces, Survey Finds
A new poll reveals that more than half of Gen Z consumers are cool with male or female-only sections in gyms and fitness facilities.
Amped Fitness Launches Luxury Gym With Classic Florida Architecture
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
How FitOn Is Using Digital Content To Solve the Nation’s Health Crisis
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
European Gyms See Record Revenues, Strong Membership Growth
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead.
How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
With New President, BFT Eyes Massive Growth in North America
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Life Time Doubles Down on Pickleball as NYC Complex Opens
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
