Fitness
The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players
The Picklr, an indoor pickleball franchise, signed a multi-year agreement with Wingfield to launch an AI coaching platform.
HYROX Announces Chicago as Host of the June 2025 World Championships
Hyrox has selected Chicago as the host city for its highly anticipated 2024/25 World Championships.
How to Tap Into Generation Active: The True North of Fitness Engagement
Fitness trends may ebb and flow, but Zoom Media remains a key player in connecting with "Generation Active."
The Beachbody Company Axes MLM Model, Conducts Layoffs
BODi, formerly Beachbody, is transitioning from its MLM model in favor of a streamlined affiliate program to drive profitability.
F45 and American Cancer Society Team to Battle Cancer, Raise Awareness
F45 is gearing up to raise cancer awareness and kick off a 45-day challenge that promotes healthy living and habit-building.
Prenuvo Opens Whole-Body Scan Clinic in Denver, Offers Discount to Ikon Pass Holders
Whole-body MRI scan company Prenuvo has opened a clinic in Denver, Colorado, and is extending a discount to Ikon Pass holders.
Fitnessmith Acquires Gym Source USA’s Commercial Equipment, Maintenance, and Service Divisions
Fitnessmith announces the acquisition of Gym Source USA's commercial equipment, preventive maintenance, and service divisions, enhancing its market presence across 47 states.
Boutique Fitness Studios Expands Across Australia, New Zealand with Xponential Brands
Boutique Fitness Studios, a master franchisee of Club Pilates, Stretch Lab, Rumble Boxing and Cycling Bar, is expanding in Australia and NZ.
HIIT Exercise May Improve Cognitive Health in Seniors, Study Finds
A new study sheds light on the power of HIIT exercise and its cognitive-boosting impact on active aging populations.
Les Mills Unlocks the Power of Pilates to Help Clubs Reach Gen Z at Pace
Pilates being popular isn’t exactly a secret anymore — but few are addressing the market for it with a stronger approach than Les Mills
