Fitness
Life Fitness Elevates Cardio With Symbio Installation in New York City
Life Fitness gives gyms and fitness consumers cardio machines that look good and help them feel even better
SFIA Launches 2034WARD To Boost US Sports Participation
The SFIA's new campaign, 2034Ward, aims to expand access to sports amid upcoming major global sporting events..
Life Time Brings Luxury Wellness to Brooklyn Tower
Life Time is set to open its largest athletic country club in Brooklyn next year at the Brooklyn Tower, spanning seven levels.
Flow for a Cause: YogaSix Partners With LoveYourBrain
YogaSix has partnered with LoveYourBrain for Mindful March, offering donation-based yoga classes and a 10-day meditation challenge.
Skyfit & Pavigym Forge North American Distribution Partnership
Skyfit and Pavigym have announced an exclusive North American distribution agreement as the two head to The HFA Show with new innovations.
RitFit Marks Women’s History Month With Pink Gym Equipment
At home gym equipment maker RitFit is celebrating Internationla Women's Day with a social media push and a pink equipment collection.
Fireside Chat: Kyle Putzstuck, Vice President of Aqua Training Bag on the Combat Sports Consumer
Kyle Putzstuck, Vice President of Aqua Training Bag and Athletech News Founder and CEO Edward Hertzman discuss combat sports in fitness
Jim Stoppani Launches Super-Man Remastered Challenge
Fitness expert Jim Stoppani has launched a remastered fitness challenge that's more than just lifting weights.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
Technogym Opens New US Headquarters in Jersey City
Premium Italian fitness equipment leader Technogym has opened a new headquarters in Jersey City and has unveiled its first-ever book.
