Fitness

Artwork for ATN Fireside Chat video with Kyle Putzstuck

Fireside Chat: Kyle Putzstuck, Vice President of Aqua Training Bag on the Combat Sports Consumer

Kyle Putzstuck, Vice President of Aqua Training Bag and Athletech News Founder and CEO Edward Hertzman discuss combat sports in fitness

A man in a gym lifting weights.

Jim Stoppani Launches Super-Man Remastered Challenge

Fitness expert Jim Stoppani has launched a remastered fitness challenge that's more than just lifting weights.

man and woman sign a gym membership contract

Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds

While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.

a group shot of Technogym team members cutting a ribbon to their new HQ in NJ.

Technogym Opens New US Headquarters in Jersey City

Premium Italian fitness equipment leader Technogym has opened a new headquarters in Jersey City and has unveiled its first-ever book.

an image of a Gold's Gym SoCal location

Visiting HFA Show 2025? Gold’s Gym SoCal Invites You To Train Like a Legend

Gold's Gym SoCal is extending complimentary passes to HFA Show attendees to visit their facilities during the three-day event.

Hapana

How BFT Achieved 240% Growth With Hapana

How Body Fit Training (BFT) scaled from 8 to 300+ locations globally with Hapana’s tech solutions, seamless payments and data.

a woman working on with a virtual program at home.

Wexer & Xplor Mariana Tek Partner on Digital Fitness Solution

Wexer and Xplor Mariana Tek have partnered to help boutique fitness studios boost engagement with premium virtual workout content.

Kettlebell Peloton

Peloton Expands Strength Content with Launch of Kettlebell Training Classes

Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.

Woman at gym looking at phone

Daxko & Technogym Unveil Enhanced App Integration

Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its digital wellness ecosystem.

a question mark

Interactive Strength Targets Mystery Connected Fitness Equipment Company for Acquisition

Interactive Strength is targeting an unnamed connected fitness and equipment company that generated $15 million plus in revenue in 2024.