Fitness
Interactive Strength Targets Mystery Connected Fitness Equipment Company for Acquisition
Interactive Strength is targeting an unnamed connected fitness and equipment company that generated $15 million plus in revenue in 2024.
Wattbike Air-Pro Review: The Ultimate Commercial Training Bike for Performance & Precision
The Wattbike AirPro is a commercial indoor training bike featuring magnetic resistance, a Performance Touchscreen and app connectivity.
HFA Show 2025 Preview: Fitness & Wellness Storylines To Watch
These are the trends, developments and product launches you should keep top-of-mind during the fitness industry's annual trade show.
StepBet & the Power of Gamification in Fitness
StepBet is a platform that blends personalized step goals with group competitions and financial incentives.
Truemed, ABC Fitness Team To Bring HSA/FSA Savings to Millions
ABC Fitness and Truemed have partnered to unlock healthcare funds for tens of thousands of Americans at nearly 10,000 gyms.
EGYM Brings Hyper-Personalized Innovations to HFA Show
EGYM is headed to HFA 2025 to showcase its latest innovations in fitness technology, beginning with its new EGYM Genius.
Sweat Now, Shop Later: Receipts App Rewards Workouts
Receipts, a new fitness rewards platform, is teaming up with premium brand partners to incentivize high-energy workouts.
Colorado Startup Blends AI & Olympic Coaching
WhichWeight is in the business of solutions - ones that harness AI and Olympic-level strength training with its coaching platform.
Cycle Syncing: No Muscle Boost, Just Spin, Study Finds
A new study from McMaster University finds there's no truth to cycle syncing, a strength-building "hack" pushed on social media.
Snap Fitness To Expand in UAE After Lift Brands Deal
Snap Fitness is bullish on the UAE, reacquiring the master franchise for the country and planning significant growth.
