Fitness
Pvolve Expands to Key US Markets With New Franchise Deals
Pvolve, the boutique fitness franchise Jennifer Aniston credits for keeping her strong, is expanding to new cities in the U.S.
Club Pilates Gears Up for Belgium, Luxembourg & Monaco
Club Pilates is expanding into Belgium, Luxembourg and Monaco, adding 36 studios over the next decade as its global growth accelerates.
GoRuck & MADabolic Partner To Introduce Weekly Ruck Clubs
Strength and conditioning franchise MADabolic has teamed with GoRuck for weekly Ruck Clubs, launching this spring.
CEO Corner: Truemed’s Justin Mares on HSA/FSA Funds in Fitness
Truemed is helping pioneer the fitness-as-healthcare movement, partnering with brands including Peloton, CorePower Yoga and Anytime Fitness.
Refining the Fitness Journey: Embracing Wellness Alongside Cardio & Strength
Recovery, strength and community are reshaping gyms — and offering new opportunities for growth and retention
Echelon Expands Accessibility to Fitness & Wellness With Flex
Echelon customers can now use their HSA or FSA accounts to purchase fitness equipment and accessories via Flex.
Orangetheory Adds Advanced Air Purification Technology
Select Orangetheory Fitness studios will be outfitted with Molekule's FDA-approved, proprietary air purification technology.
Crunch Fitness Holds Top Spot, New Brands Land on Franchise 500
Crunch Fitness is once again one of the top franchise brands in North America, per Entrepreneur's annual Franchise 500 list.
Austin Krajicek Joins Alphabeats in New Performance Collective
Alphabeats names Olympic silver medalist Austin Krajicek as the founding member of its new Performance Collective.
iFIT Wants to Change How We Experience Connected Fitness
iFIT is embracing in-person events and social media content to help its members forge a deeper connection with their favorite trainers.
