Fitness

FIT4MOM Bloom Conference

FIT4MOM To Host BLOOM Conference in San Diego

Lisa Druxman’s BLOOM Conference brings FIT4MOM leaders together in San Diego to experience fitness, leadership, and motherhood.

A U.S. Army

U.S. Army Launches YouTube Series To Inspire Youth Wellness

The U.S. Army debuts "All You," a YouTube series for youth with tips on fitness, mental health, nutrition, sleep and spiritual wellness.

Amazon’s Big Spring Sale Is On Now—Here’s What You Need to Know

Amazon’s Big Spring Sale is happening now through March 31. Here’s what’s on sale and how to shop the best fitness and wellness deals.

Snap Fitness exerciser

Personal Training with a Personal Touch at Snap Fitness

Snap Fitness uses cutting-edge technology while bringing a human-first approach to training to help spur franchising success

A young woman texting on her phone.

No Calls, Just Clicks: Gen Z Is Changing the Game—Here’s How Fitness & Wellness Brands Can Keep Up

Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.

an image of Lloyd “Red” Lerille

Red Lerille’s 63-Year Legacy Earns HFA Hall of Fame Honors

Lloyd “Red” Lerille, owner of Red Lerille’s Health & Racquet Club in Lafayette, Louisiana, passed away March 14.

HireBob.ai Lands $20M for Agentic AI Solution

HireBob.ai appoints Terry Woods as North America CEO as it expands its AI-powered, 24/7 support solutions for fitness brands.

A woman is relaxing using the Planet Fitness HydroMassage lounger.

Planet Fitness Invites LA Locals To Enjoy Black Card Spa Perks

Planet Fitness is leaning into relaxation and recovery during the NCAA Basketball Tournament with a special offering.

artwork for Athletech News' Power Players 2025 award

Power Players 2025 Is Here. What You Need To Know To Apply

Applications are now open for Power Players 2025, ATN’s award recognizing the top executives in fitness and wellness.

Nike bumper plates

Key Takeaways From HFA Show 2025: Advocacy, Strength Training & More

ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.