Fitness
Skyfit & Pavigym Forge North American Distribution Partnership
Skyfit and Pavigym have announced an exclusive North American distribution agreement as the two head to The HFA Show with new innovations.
RitFit Marks Women’s History Month With Pink Gym Equipment
At home gym equipment maker RitFit is celebrating Internationla Women's Day with a social media push and a pink equipment collection.
Fireside Chat: Kyle Putzstuck, Vice President of Aqua Training Bag on the Combat Sports Consumer
Kyle Putzstuck, Vice President of Aqua Training Bag and Athletech News Founder and CEO Edward Hertzman discuss combat sports in fitness
Jim Stoppani Launches Super-Man Remastered Challenge
Fitness expert Jim Stoppani has launched a remastered fitness challenge that's more than just lifting weights.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
Technogym Opens New US Headquarters in Jersey City
Premium Italian fitness equipment leader Technogym has opened a new headquarters in Jersey City and has unveiled its first-ever book.
Visiting HFA Show 2025? Gold’s Gym SoCal Invites You To Train Like a Legend
Gold's Gym SoCal is extending complimentary passes to HFA Show attendees to visit their facilities during the three-day event.
How BFT Achieved 240% Growth With Hapana
How Body Fit Training (BFT) scaled from 8 to 300+ locations globally with Hapana’s tech solutions, seamless payments and data.
Wexer & Xplor Mariana Tek Partner on Digital Fitness Solution
Wexer and Xplor Mariana Tek have partnered to help boutique fitness studios boost engagement with premium virtual workout content.
Peloton Expands Strength Content with Launch of Kettlebell Training Classes
Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.
