Fitness
Echelon Acquires FlexIt To Expand Personalized Training
Echelon Fitness has officially rebranded FlexIt as Echelon Coach, expanding its digital training and wellness offerings for members.
Race to the Finish: iFIT Integrates Ergatta’s Gamified Content
iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.
Planet Fitness Hits the Road With Mobile Black Card Spa
Planet Fitness is hitting the road with its mobile Black Card Spa, bringing recovery perks to select cities near major basketball arenas.
F45 Gets a Jolt With Red Bull Partnership
Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.
Wellness, Innovation & Competition Converge at RiminiWellness 2025
RiminiWellness, Italy’s premier fitness, sport and wellness event, is set to return for its highly anticipated 19th edition.
Keepme Launches AI Guide To Boost Fitness Membership Sales
Keepme has released a blueprint for success for fitness operators looking to increase member acquisition and revenue.
HFA Show: Chuck Runyon, Dave Long Talk Advocacy, Global Expansion
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
NordicTrack Debuts Ultra 1 Luxury Treadmill
In marking its 50th anniversary, NordiTrack has unveiled a premium treadmill that inlcudes a wearable ring.
PickUp USA Fitness Drives to the Hoop in Manchester
PickUp USA, a basketball and fitness franchise, has opened a new location in Manchester, New Hampshire amid a basketball boom.
Outside Interactive’s Pitch Competition Fuels Outdoor Innovation
Outside Interactive is looking to award the next big start up in the outdoors and active space with cash and advertising prizes.
