Fitness
3 Winning Brands, 3 Unique Approaches to Member Retention
Member retention starts with exceptional experiences. Discover how three leading fitness brands are keeping members loyal through atmosphere, community, and connection.
3 Fast-Rising Wellness Categories Championed by Gen Z
Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
F45 Turns 4/5 Into a Call To Recommit to Health & Fitness
Following National Recommit to Your Fitness Day, F45 is offering new members a limited-time chance to recharge and refocus.
Echelon Joins NFL Prospect Dillon Gabriel To Equip High School Training Facility
Mililani High’s athletic facility is getting a major upgrade thanks to a partnership between Echelon and Dillon Gabriel.
Your Reformer Brings ‘Peloton of Pilates’ Experience to NYC With Showroom, Rental Expansion
Your Reformer, an at-home Pilates brand, expands to NYC with a showroom and $39/week rental program following its debut on the West Coast.
From Jet Lag to Gym Gains: Flykitt Fit Debuts for Travelers
Flykitt has launched an AI-powered app that scans gyms to generate custom workouts, helping travelers stay on track.
Touchstone Climbing Adopts Public Benefit Status
Climbing with a conscience: Touchstone Climbing, a California-based climbing operator, has adopted a public benefits corporation status.
Anthony Geisler To Give Keynote at ATN Innovation Summit, Fueling Speculation on Future Plans
Geisler's keynote at Athletech's Innovation Summit will be his first major public appearance since leaving Xponential Fitness last May.
Harbor Square Athletic Club Joins Bay Club’s Growing Portfolio
Bay Club has acquired Harbor Square Athletic Club in Washington, marking its third Pacific Northwest deal since 2023.
Banyan Tree Debuts ‘Connections,’ a Journey for Two in Four Luxe Destinations
Banyan Tree, a premium retreat sanctuary, is launching Banyan Tree Connections at four of its luxury properties.
