Fitness
CR Fitness Brings the Crunch Fitness Experience to Colleyville
CR Fitness Holidings, a leading Crunch Fitness franchise group, is opening its 75th location, eyeing 100 by 2026.
Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface
The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests.
SupaFitGrow Merges AI & Human Insight To Demystify Fitness Marketing
SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.
Technogym Springs Into Pilates With Eco-Conscious Reformer
Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.
Bhout’s Next Round: Opening 10 New Clubs
Portugues connected boxing startup Bhout is stepping up with a 10-club expansion marking its franchising debut.
Inside the New Fitness Economy: What It Takes To Win in 2025
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Interactive Strength Inc. To Acquire UK’s Wattbike
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
New Jazzercise Program Targets Menopausal Women
Jazzercise is celebrating the launch of Vital Sculpt HIIT with five free livestream workouts throughout April.
Pickleball Kingdom Signs Multi-Unit Franchise Deal With MLS Pros
Pickleball Kingdom is set to expand to Utah, Kansas and Missouri following a franchise deal with MLS pros Justen Glad and Andrew Brody.
New York Ranks No. 1 for Pilates Interest, New Data Shows
New data shows Pilates is gaining traction across the U.S., with devoted fans stretching from coast to coast.
