Fitness
Strong Pilates Targets U.S. Growth With 155 Planned Studios
Strong Pilates, in partnership with investor Momentic Studios, is gearing up for major expansion in the U.S. and abroad.
Whoop & Solidcore Partner to Offer Wearable Insights for Reformer-Based Training
The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.
F45 Training Introduces Functional Rack as a Catalyst for Evolution
F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations
HFA Urges Entire Fitness Industry To Get Involved in Advocacy Efforts
The fitness industry's top trade association calling on the entire industry to come together to support state and federal advocacy efforts.
TRX Unveils New Commercial Fitness Innovations at HFA
TRX is headed to The HFA Show with new and enhanced commercial fitness solutions, including freestanding suspension bays and power bays.
Forme & FitBench Partner for Subscription-Free Fitness Solution
Forme and Fitbench have partnered on a subscription-free solution that will appeal to gyms, hotels and wellness centers.
CrossFit Seeks New Owner As It Prepares for Next Growth Chapter
CrossFit is on the hunt for a new owner, working with Moelis & Company as it looks to enter a new growth phase.
HFA Show President’s Address & Keynote: Advocacy & AI’s Role in the Future of Fitness
The HFA Show kicked off with a message from Liz Clark, HFA president and CEO, followed by a session from Shama Hyder, CEO of Zen Media.
Echelon Partners With AWS for Personalized, Adaptive Workouts
Echelon's new collaboration with AWS enhances its connected fitness ecosystem both for at-home members and commercial operators.
MyFitnessPal & ABC Fitness Team To Improve Gym Success
ABC Fitness and MyFitnessPal are partnering to strengthen the gym-goer experience while giving coaches and trainers an edge.
