Fitness

Snap Fitness exerciser

Personal Training with a Personal Touch at Snap Fitness

Snap Fitness uses cutting-edge technology while bringing a human-first approach to training to help spur franchising success

A young woman texting on her phone.

No Calls, Just Clicks: Gen Z Is Changing the Game—Here’s How Fitness & Wellness Brands Can Keep Up

Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.

an image of Lloyd “Red” Lerille

Red Lerille’s 63-Year Legacy Earns HFA Hall of Fame Honors

Lloyd “Red” Lerille, owner of Red Lerille’s Health & Racquet Club in Lafayette, Louisiana, passed away March 14.

HireBob.ai Lands $20M for Agentic AI Solution

HireBob.ai appoints Terry Woods as North America CEO as it expands its AI-powered, 24/7 support solutions for fitness brands.

A woman is relaxing using the Planet Fitness HydroMassage lounger.

Planet Fitness Invites LA Locals To Enjoy Black Card Spa Perks

Planet Fitness is leaning into relaxation and recovery during the NCAA Basketball Tournament with a special offering.

artwork for Athletech News' Power Players 2025 award

Power Players 2025 Is Here. What You Need To Know To Apply

Applications are now open for Power Players 2025, ATN’s award recognizing the top executives in fitness and wellness.

Nike bumper plates

Key Takeaways From HFA Show 2025: Advocacy, Strength Training & More

ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.

HFA Show 2025 trade show floor

HFA Show 2025: These Products Are Shaping Fitness

ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.

Crunch Fitness in Long Beach, Mississippi

JF Fitness Acquires Crunch Gyms in Southeast, Eyes 60 Locations 

One of the top operators in the Crunch Fitness system, JF Fitness has added additional Crunch clubs in Mississippi and Florida.

A woman sitting while on her computer.

BODi & Hello Alpha Team Up for Holistic Wellness Support

BODi and Hello Alpha have teamed up to merge fitness and virtual healthcare for a holistic approach to health and wellness.