Fitness
Female-Founded Fly Dance Fitness Opens First Franchise Studio
The beat drops in Georgia as Fly Dance Fitness launches its first franchise location, with 8 more locations ready to pop and lock into place.
Hydrow Joins Soho House Fitness Lineup
Hydrow's signature, immersive connected rowers will be placed in select Soho House clubs, joining other high-end brands.
Congress Reintroduces PHIT Act, Which Could Have New Life Under Trump
The PHIT Act would allow Americans to use pre-tax healthcare dollars from HSA and FSA funds on fitness expenses.
Jennifer Aniston–Approved Fitness Brand Adds 10 New US Studios
Pvolve expands its national footprint with 10 new studio leases, continuing momentum for the Jennifer Aniston–endorsed fitness brand.
Balanced Body Debuts Business of Pilates Playbook for Fitness Operators
Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.
Technogym Tops €900M in Revenue Amid AI, Preventive Health Push
Italian fitness equipment and tech giant Technogym reported strong growth in its B2B and DTC segments, including in America.
GymNation’s Latest Innovation? A Hotel Room on the Gym Floor
GymNation has unveiled an in-gym hotel in Dubai with king-size beds, Netflix, and protein shakes, with bookings beginning next month.
Xplor Mariana Tek Eyes Expansion in Europe, Asia & Australia
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Glute Training Goes Mainstream: Is Your Club Ready?
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
