Fitness
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype
Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.
Lil Jon Turns Up for the Peloton Artist Series
Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.
The Startup Elevating the Used Fitness Equipment Marketplace
Trade My Stuff is redefining the resale market for used fitness equipment with full-service delivery and big savings.
FIT4MOM To Host BLOOM Conference in San Diego
Lisa Druxman’s BLOOM Conference brings FIT4MOM leaders together in San Diego to experience fitness, leadership, and motherhood.
U.S. Army Launches YouTube Series To Inspire Youth Wellness
The U.S. Army debuts "All You," a YouTube series for youth with tips on fitness, mental health, nutrition, sleep and spiritual wellness.
Amazon’s Big Spring Sale Is On Now—Here’s What You Need to Know
Amazon’s Big Spring Sale is happening now through March 31. Here’s what’s on sale and how to shop the best fitness and wellness deals.
Personal Training with a Personal Touch at Snap Fitness
Snap Fitness uses cutting-edge technology while bringing a human-first approach to training to help spur franchising success
No Calls, Just Clicks: Gen Z Is Changing the Game—Here’s How Fitness & Wellness Brands Can Keep Up
Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.
Red Lerille’s 63-Year Legacy Earns HFA Hall of Fame Honors
Lloyd “Red” Lerille, owner of Red Lerille’s Health & Racquet Club in Lafayette, Louisiana, passed away March 14.
