Fitness
Balanced Body Debuts Business of Pilates Playbook for Fitness Operators
Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.
Technogym Tops €900M in Revenue Amid AI, Preventive Health Push
Italian fitness equipment and tech giant Technogym reported strong growth in its B2B and DTC segments, including in America.
GymNation’s Latest Innovation? A Hotel Room on the Gym Floor
GymNation has unveiled an in-gym hotel in Dubai with king-size beds, Netflix, and protein shakes, with bookings beginning next month.
Xplor Mariana Tek Eyes Expansion in Europe, Asia & Australia
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Glute Training Goes Mainstream: Is Your Club Ready?
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype
Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.
Lil Jon Turns Up for the Peloton Artist Series
Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.
The Startup Elevating the Used Fitness Equipment Marketplace
Trade My Stuff is redefining the resale market for used fitness equipment with full-service delivery and big savings.
FIT4MOM To Host BLOOM Conference in San Diego
Lisa Druxman’s BLOOM Conference brings FIT4MOM leaders together in San Diego to experience fitness, leadership, and motherhood.
