Fitness
Strong Pilates To Open Studios in Maryland, Virginia in Latest US Expansion
Strong Pilates continues to push into the U.S. market, announcing plans to bring eight studios to the Mid-Atlantic just a month after making its California debut.
Survey: Intimidation, Overcrowding Are Top Reasons for Gym Cancellations
Intimidation, crowding and a general lack of belonging are pushing some gym members out the door, a new national survey finds.
America’s Biggest Gym Brands by Location Count
According to new data, 24-hour gyms and low-price operators are dominating the U.S. fitness market, although some boutique studio brands are also flourishing.
ACSM Updates Strength Training Guidelines in Major Shift
The American College of Sports Medicine has published its first new position on strength training in 17 years, calling for consistency over complicated routines.
Pvolve Eyes NYC Expansion Through Local Franchise Owners
Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.
Life Fitness Brings Equipment Into Les Mills Classes in New Partnership
The deal will see Life Fitness / Hammer Strength bikes enter Les Mills’ online cycling classes, as the equipment supplier […]
Peloton Appoints New Content Chief as Wellness Pivot Accelerates
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
Echelon, Primal Partner To Combine Connected Tech & Strength Equipment
The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.
F45 Launches Its Own Fitness Competition With Red Bull as Partner
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
Peloton, Precor Unveil Unified Equipment for High-End Gyms
With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.
