Industry News
Hyatt Checks In to Peloton Studios for an NYC Takeover
Hyatt is taking over Peloton Studios New York for a morning of fitness classes, a wellness panel, coffee bar and custom swag.
Vasa Fitness Hires New CMO, COO
Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
SoulCycle Teams With Superpower To Integrate Biomarker Testing
Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.
FS8 Adds Olympic Diver Kassidy Cook as Brand Ambassador
FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.
JetSet Pilates Pushes Past 200 Franchise Deals Signed
JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.
Life Time Adding Aion Weighted Vests to Clubs Across North America
Life Time will incorporate Aion’s patented weighted vests into its personal and group training classes, while members will receive discounts.
Aarmy Launches Franchising Arm, Signs Deals in Asia
Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.
Nrthrn Strong Opens in NYC, Showcasing Unique Nordic-Inspired Workout
Nrthrn Strong enters the NYC fitness scene with unique workout on a patented machine that mimics the rhythms of cross-country skiing.
Physique 57 Reclaims NYC With New NoMad Studio, Waldorf Astoria Residency
Physique 57 returns to Manhattan with a new NoMad studio and an upcoming residency at the upscale Waldorf Astoria.
Hyrox Signs Fitness First as Official Training Club Partner in Germany
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
