Fitness Business

man and woman pose together inside a gym after working out

Financial Fitness: How Gym Owners Can Pump Up Their Profits

These tried-and-tested profit-boosting strategies will help you optimize revenue and minimize expenses at your gym.

an image of pickleball paddles, balls and sneakers

QVC Inks Multi-Year Deal with USA Pickleball

QVC has signed a multi-year deal with USA Pickleball to become its exclusive retail and broadcast partner as it appeals to women players.

Unscripted podcast artwork featuring Dan Uyemura, CEO of PushPress

Unscripted: PushPress’ Dan Uyemura on the Future of Fitness Software

Dan Uyemura, co-founder and CEO of PushPress, joins the podcast for an in-depth look at how technology is changing the business of fitness. 

a promo image for the F45 Challenge

F45 and American Cancer Society Team to Battle Cancer, Raise Awareness

F45 is gearing up to raise cancer awareness and kick off a 45-day challenge that promotes healthy living and habit-building.

an image of the new app Miactive

Youll Unveils Miactive, a New Wellness App

Youll and performance coach Michael Italiano have partnered to release Miactive, a new fitness and wellness app.

Digital revenue system in RAC

Untap a No-Cost Revenue Stream & Enhance Member Experience & Retention

Learn how Digital Revenue Systems (DRS) empowers clubs to create engaging, high-energy environments through innovative digital signage.

Outside of Sweat440

Future-Proofing Growth: Sweat440’s Vision for Expansion

Launched in 2017 by Cody Patrick and Matthew Miller, Sweat440 is distinguishing itself by opting for a more measured strategy.

Unscripted podcast cover image featuring Centr CEO Andrew Sugerman

Unscripted: Andrew Sugerman on Centr’s Brand Evolution

Under Sugerman, the Chris Hemsworth-founded Centr is becoming a big player in the fitness equipment space.

Laptop open inside a gym

From Chaos to Clarity: Streamlining Studio Operations

Discover how fitness studios are handling daily tasks, nurturing leads and keeping members loyal – without the burnout

An image of a smart fitness equipment machine from OxeFit.

Anne Mahlum, Dave Asprey Invest in AI-Driven OxeFit

Solidcore founder and serial wellness and fitness investor Anne Mahlum and biohacking guru Dave Asprey have invested in Oxefit.