Fitness Business

Gym owners speaking to staff

AI-Powered Retention Strategies for Gym Owners

Zen Planner is turning the tide on gym member retention by providing personalized communication and strategic touchpoints during critical membership phases.

The Little Gym

The Little Gym Announces U.S. Expansion After Franchise Group Triples In Size

The Little Gym has been serving children ages 4 months to 12 years old and their families for nearly 50 years. Now, it's growing faster than ever before.

FS8 Opens Studios in Europe & U.S. Amid Global Expansion Plans

Pilates, yoga and tone workout brand FS8 has announced its plans to expand across the U.K. and Europe as part of its ambitious growth plan.

Keepme Introduces AI-Powered Membership Sales Agents

Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.

Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom

Freemotion Fitness, the commercial equipment division of iFIT, upgraded England's Elevate Health & Fitness Club’s fitness hardware offerings,

Woman signing into a group fitness class

How Better Member Onboarding Prevents Attrition

Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.