Fitness Business
ATN Week in Review: Low-Price Fitness Is Winning More Than Ever Before
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Climbing Gyms Face Uncertain Future Despite Recent Growth
The indoor climbing industry grew 4.7% in 2025 with 53 new gyms opening, even as operators faced economic pressure and rising union activity.
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant
Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
The AI Playbook for Fitness and Wellness Professionals
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
ATN Week in Review: Fitness & Pharma Are Growing Closer
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
Why the Most Forward-Thinking Gyms Are Rethinking Collections
How a long-ignored part of the member lifecycle is becoming a strategic lever for retention and revenue. For most fitness […]
Treadmill Concept Stride Fitness Rebrands Around Strength Training
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution
Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team
