Fitness Business
Gyms & Studios Are Taking Over America’s Retail Spaces
Last year, service-oriented tenants, led by gyms and spas, accounted for over 50% of total retail square footage in the U.S. for the first time.
iFIT Wants To Turn Social Media Stars Into Fitness Coaches
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary
According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.
As Gyms Ditch Basketball, NYC’s Luxury Apartments Are Owning the Court
Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.
TeamUp’s AI Business Advisor Turns Data into Decisions
New AI-powered reporting translates raw studio data into actionable growth strategies, helping fitness operators identify revenue opportunities, reduce churn and […]
LA Marathon Becomes a Hotspot for Brand Activations as Run Clubs Surge
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
The Tool That Removes One of Fitness’s Most Overlooked Growth Barriers
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
