Fitness Business
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
CEO Corner: 9Round Kickboxing’s Heather Hudson on Staying True to Your Brand
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
Reebok Fitness App Adds BODi Programs Including P90X
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
The Invisible Edge: How Mindbody Payments Powers Loyalty, Retention & Revenue
Payments integrated into a connected tech ecosystem create a smoother experience for both the client and the brand. In today’s […]
Running Brands See Bright Future for Women’s-Focused Events
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
STRV Is a Key Ally for Fitness Brands Today & Tomorrow
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
ATN Week in Review: Does Trump Care About the Fitness Industry?
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
How Modern Payments Are Reshaping Member Retention
Billing failures are driving retention losses, but Daxko’s payment tools help fitness operators modernize systems, reduce churn and deliver seamless […]
