Fashion

Spanx Bala Collection

Spanx & Bala Team Up on Limited-Edition Capsule

Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.

gorjana jewelry sports campaign

Gorjana Sport Club Explores Jewelry as a Form of Identity for Female Athletes

Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.

Kim Kardashian’s Skims Teams With LOVB As Loungewear Partner

Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.

Gap Inc. Appoints Maggie Gauger as Athleta President and Chief Executive Officer

Gap Inc. Taps Nike Veteran Maggie Gauger as Athleta CEO

Gap Inc. has appointed Nike veteran Maggie Gauger as CEO and global brand president of Athleta, replacing Chris Blakeslee.

Bandit The Unsponsored Project

Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes

Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.

Outdoor Voices

Ty Haney Returns to Outdoor Voices With New Vision & Collection

Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.

artwork for the ATN Playbook article series

The Playbook: Price Sensitivity, Tech Trade-Downs Are Changing the Game for Retailers

New consumer trends reports reveal a significant shift in the mindset of today’s shoppers, who are becoming increasingly price-sensitive.

montage of phots of the 247:Mission fitness event

UK Fashion Brand Represent Stages First-Ever Fitness Event

Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.

Beyond Yoga Issa Rae campaign

Beyond Yoga Unveils ‘Seek Beyond’ Platform With Issa Rae

Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.

Fabletics golf collection campaign

Fabletics Teams With Stephen, Erica Malbon on Golf Capsule

The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.