Case Studies
BFT Franchisees Find Boutique Fitness White Space
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
How Self Esteem Brands Drives Boutique Studio Growth
SEB will lean on the power of Anytime Fitness as it grows boutique brands including Basecamp Fitness, The Bar Method and Waxing the City.
MADabolic Is Growing Fast Amid Fresh Approach to Fitness & Franchising
MADabolic’s industry-disrupting approach to strength training and franchising was on full display at its recent owner's conference.
How BODY20 Became the Top EMS Fitness Franchise
BODY20 has nearly 300 franchise locations sold as business owners and fitness enthusiasts take to the benefits of electrical-muscle stimulation workouts.
Brother-in-Law Team Brings Xponential Fitness to Australia
Matt Gordin and Brendan James are looking to open up to 500 Xponential Fitness studios in Australia across brands including Club Pilates.
Rumble Boxing Is a Hit With Female Franchisees
A whopping 73% of Rumble's member base is made up of women while approximately 40% of the boxing brand's franchise owners are female.
A ‘World-Class Gym on Wheels:’ Randy Hetrick Has Big Plans for OutFit Training
OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.
CEO Corner: Gregory Breitbart on Body20’s Franchise Success
Scaling Body20 has been highly challenging, but CEO Gregory Breitbart is motivated by a desire to deliver for franchisees and members.
Crunch Fitness CEO on Franchise Growth, Real Estate ‘Opportunity’ for Gyms
Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.
How MADabolic’s Unique Approach to Fitness Is Driving Growth
The strength training brand is type-A in every sense of the word, from how it designs workouts to who it […]
