Case Studies
How This Personal Trainer Mastered the Art of Fitness Franchising
Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.
How Crunch Is Building for a New Era of Fitness
With over 450 gyms and more to come, Crunch CEO Jim Rowley dishes on the brand's approach to fitness and franchising in 2024 and beyond.
Gold’s Gym SoCal Embraces the Future of Fitness
With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.
Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
BFT Franchisees Find Boutique Fitness White Space
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
How Self Esteem Brands Drives Boutique Studio Growth
SEB will lean on the power of Anytime Fitness as it grows boutique brands including Basecamp Fitness, The Bar Method and Waxing the City.
MADabolic Is Growing Fast Amid Fresh Approach to Fitness & Franchising
MADabolic’s industry-disrupting approach to strength training and franchising was on full display at its recent owner's conference.
How BODY20 Became the Top EMS Fitness Franchise
BODY20 has nearly 300 franchise locations sold as business owners and fitness enthusiasts take to the benefits of electrical-muscle stimulation workouts.
Brother-in-Law Team Brings Xponential Fitness to Australia
Matt Gordin and Brendan James are looking to open up to 500 Xponential Fitness studios in Australia across brands including Club Pilates.
Rumble Boxing Is a Hit With Female Franchisees
A whopping 73% of Rumble's member base is made up of women while approximately 40% of the boxing brand's franchise owners are female.
