Case Studies
Inside Orangetheory’s Tech-Forward Approach to Group Fitness
Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.
All in the Family: Mother-Daughter Duo Finds Success as Fitness Franchise Owners
Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona.
Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth
Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.
Former NFL Couple Finds Calling as Athletic Republic Franchise Owners
Barry and Shae Sims were named 2023 franchisees of the year by the International Franchise Association Barry and Shae Sims, […]
How YogaSix Uses Strength Training To Maximize Members’ Workouts
YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.
BFT Franchisees Build Community Through Group Strength & Conditioning
BFT is striking a chord with North Americans for its workouts and its ability to foster connections among members, instructors and owners.
Fitness Industry Vet Finds the Perfect Fit as MADabolic Franchisee
A longtime former Gold's Gym staffer, Adam McLeod has found a winning business model in MADabolic's group strength and conditioning approach.
How CR Fitness Became the Top Crunch Franchise Group
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
How BFT Built a Global Strength Training Power
Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.
From Trainer to Owner: How Burn Boot Camp Breeds Franchise Success
Billy Haynes knows what it means to accomplish a complete transformation, having shed 50 pounds and going from lead trainer to multi-unit Burn Boot Camp franchise partner.
