Finance ‘Bully’ Peloton Faces New Threat to Its Patents From Echelon Staff Editor July 10, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Echelon files petitions seeking to invalidate Peloton patentsPeloton enjoying a moment as house-bound fan base increases Peloton Interactive Inc., whose stock is soaring thanks to fitness enthusiasts kept house-bound by the coronavirus pandemic, is facing a new threat from a competitor — this time at the U.S. Patent and Trademark Office. Echelon Fitness Multimedia LLC, which Peloton has accused of offering a cheap knockoff of its fitness bikes, has launched an all-out battle to undermine Peloton’s claims that its service is unique. It’s filed petitions in the past week claiming two Peloton patents at the heart of a lawsuit against Echelon are just rehashed ideas from other people… READ MORE @ BLOOMBERGEchelon files petitions seeking to invalidate Peloton patentsPeloton enjoying a moment as house-bound fan base increases Peloton Interactive Inc., whose stock is soaring thanks to... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Echelon Peloton
