Fitness Business Big-Box Gyms Are Creating Their Own Boutique Fitness Classes Josh Liberatore November 2, 2025 credit: Vasa Fitness Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Boutique Fitness Club Studio Crunch Fitness Gyms VASA Fitness