This Season’s Best Fitness & Wellness Launches, from Oura Ring 5 to an AI-Powered Scented Sleep Gadget

Oura Ring 5

From $399

Arguably the fitness and wellness tech space’s buzziest drop of the year, the Oura Ring 5 ($399+) boasts a slimmer, more durable (read: gym-friendly) design and requires a subscription ($5.99/mo. or $69.99/year) to get the most out of its tracking features. The wearable tracks more than 50 health metrics across sleep, activity, heart activity, stress and metabolic data. It’s a great investment for someone who has never worn an Oura and wants the best health wearable on the market, or for existing wearers looking to replace their thicker previous model with a more comfortable silhouette.

Related: Oura Ring 5: A Fitness Lover’s Review of the $399 Smart Ring

Bala Activewear

$69 to $109

Best known for their chic, weighted wrist and ankle bands, Bala has expanded to the rest of fitness lovers’ limbs with its first activewear line. The Everyday Active collection follows in the minimalist, muted-hue footsteps of the brand’s popular gear and includes sports bras, biker shorts, flared leggings, dresses, sweatshirts and sweat shorts fit for studio workouts and daily movement.

Kimba

$299 ($399), 25% off with pre-order

When former special forces commander Ben Fuxbruner was seeking a solution for his severe sleep issues caused by PTSD, he decided to build it himself. New startup Kimba introduces a new olfactory-powered innovation to the sleep wellness space through a bedside device that blends biometric data with smart aromatherapy. Now available for pre-order for winter delivery, Kimba has a built-in biometric sensor that monitors your sleep, breathing rate, movement, disturbances, snoring and other factors, then delivers personalized scents based on that data to support deeper, more restorative slumber. The device also integrates with popular wearables such as Oura, Whoop, Apple Watch, Fitbit and Garmin for more precise learnings from your heart rate, HRV, temperature and more.

Kimba’s water-based scents are made with 100% plant-derived ingredients and are non-habit-forming. The company’s fragrance capsules should be replaced every three months; pre-orders include a six-month plan with sleep support and automatic scent deliveries.

Lyma ID² Powder

$135 ($175), 23% off with subscription

Longevity-focused skin care company Lyma has expanded its supplements lineup with the ID² powder, a daily gut health mix designed to support digestive regularity, energy, immune function and clarity. It contains four types of prebiotic fibers, marine DHA (omega-3), 3 billion CFU probiotics, minerals and polyphenols that work in tandem to boost absorption and reach all four sections of the colon. We’re fans of the natural flavor that has a subtle sweetness.

Amazfit Balance Ultra

$145.95

As Hyrox’s official wearable, Amazfit recently debuted a new range of smartwatches for hybrid fitness athletes. The fitness tech company launched the Balance 3 and Balance Ultra devices, which cater to wearers who want to track more than 180 fitness activities, daily performance and more. New to Amazfit’s platform is HybridCharge, a feature that collects and combines wearers’ energy and recovery, stress, lifestyle and workout strain, then delivers real-time guidance on how to concentrate effort across training and recovery. They come after new releases unveiled at CES 2026, including the Active Max and T-Rex 3 Pro.

Gymshark x Bratz Activewear Collection

$40 to $64

If your workout calls for the energy of a certain doe-eyed Y2K doll, Gymshark and Bratz’s summer collab has your back (and your bum). The collection comprises the activewear brand’s best-selling seamless sculpting leggings, crop tops, sports bras and shorts in Bratz-approved hues such as bright pink, baby blue, indigo purple and vibrant orange for channeling Cloe, Jade, Sasha and Yasmin.

Google Fitbit Air

$100

The online search and tech titan is eyeing a corner of Whoop’s market with the Fitbit Air, its first screen-free wearable launched at the end of May. Priced at $100, the band tracks heart rate variability (HRV), blood oxygen levels (SPO2), temperature, sleep, and includes 3 free months of Google Health Premium ($10/mo. or $100/year, compared to Whoop’s $199-$359 annual membership).

Though the device can be used without the subscription, Google is betting that users will come to rely on its membership’s Gemini-powered personalized fitness and wellness coaching and biometric analysis. (Basketball fans can even score a special edition Stephen Curry-designed band.)

Shop: Google, Walmart

Bandit Sin Prasa Summer Running Collection

$36 to $128

The Brooklyn-based technical running apparel brand pays homage to Pritzker Prize-winning Mexican architect Luis Barragán with its summer 2026 “Sin Prasa” collection of new styles in hot weather-ready fabrics and bold color-blocked designs. The range features new and core silhouettes in four new fabrics, including a lightweight, compressive fabric that’s “virtually sweatproof,” a jacquard mesh that’s lighter and more breathable, a seamless material with better stretch and temperature regulation and a performance mesh designed “to keep you cool during hard training and racing efforts.”

Standouts include the reversible Vanisher Reverso scoop neck compression bra that nods to Barragán’s sharp lines, the men’s Shredder race singlet with new ventilation detailing and two-tone reflective graphics and women’s and men’s Vanisher compression tights with subtle color-block details (another signature of the renowned architect).

Momentous Signature Spec Creatine

$32.24 ($42.99), 25% off with subscription

It’s a big deal when a brand fixes something that’s seemingly not broken, but that’s just what Momentous did with its No. 1 product. The supplements company has reformulated its best-selling creatine, replacing the previous Creapure ingredient with a new proprietary concoction that Momentous says meets higher standards. The Signature Spec Creatine ($42.99) now undergoes expanded testing for PFAS and microplastics, with 10 times tighter purity controls than the industry standard. The brand adds that the new formula goes through a six-stage independent verification process by EuroFins, Light Labs, NSF Certified for Sport and Tested by SuppCo.

While On Earth Rhythm Runner

$160

The athletic wear brand debuted its first running shoe, the Rhythm Runner ($160), designed for daily training with lightweight and responsive foam, a silhouette optimized for more efficient strides and a woven upper that provides stability in every direction. The kicks are finished with a multi-terrain tread for runners who want to seamlessly go from track to trail.

Armra Colostrum Soda

$44.99 ($49.99), 10% off with subscription

Two buzzy wellness concepts are merging into one with Armra’s new colostrum soda ($49.99 for a 12-pack). The grass-fed bovine supplement (the pre-milk “liquid gold” that’s packed with essential nutrients) now comes as a fizzy, functional drink, a category that has been swiftly growing among Gen Z and millennials who favor healthy beverage alternatives to soda and sugar-packed energy sips.

Kizik Athens Golf Shoe

$145.95

When you’re itching to get out and swing, who has time to fiddle with footwear? That’s the philosophy behind the new Athens golf shoes, from easy-on, easy-off footwear brand Kizik. Available in men’s and women’s sizes, the sneakers feature the brand’s signature hands-free, step-in design on a spikeless performance style geared for all-day wear on the course. The golf kicks join Kizik’s growing Sport category that also includes runners that claim to be “the fastest – to put on.”