Bay Club Acquires Pro Club, Continuing West Coast Expansion
Now at 26 locations, the San Francisco-based Bay Club projects its total membership to surpass 135,000
The Bay Club Company has made a deal to acquire Pro Club, which has two luxury lifestyle and wellness facilities in Seattle and Bellevue, Washington. It’s Bay Club’s third acquisition in recent months as the San Francisco-based active lifestyle club continues to expand on the West Coast, adding to its existing footprint in Northern and Southern California.
Recent acquisitions include Novato’s Rolling Hills Club and Danville’s Crow Canyon Country Club, with additional deals expected in 2024. The Bay Club now has 26 locations from San Diego to Seattle and projects its membership to surpass 135,000.
Rick Caro, a fitness industry vet who serves as a Bay Club board member and president of Management Vision, Inc., connected the two healthy lifestyle operators, resulting in the deal.
“This transaction involves the single largest revenue-grossing health/athletic club in the U.S.,” Caro said. “Pro Club has been a market leader for decades in terms of revenue, memberships, programming and its service levels.”
“We are thrilled to join forces with the Bay Club, an exceptional active lifestyle brand that shares our passion and culture for empowering individuals to achieve their health and wellness goals,” said Dick Knight, Pro Club president. “With the Bay Club, opportunities are elevated for members and associates, fostering an even more vibrant community whose focus aligns on achieving lifestyle goals and promoting overall well-being.”
In addition to leisure and luxury amenities like indoor swimming pools and group fitness studios, Pro Club offers spa and medical services such as supervised weight management programs and hyperbaric oxygen therapy.
Bay Club’s latest acquisition marks a “momentous occasion” for the club industry as a whole, added Bay Club president and CEO Matthew Stevens.
“By welcoming Pro Club into our Bay Club family, we not only expand our reach in the Pacific Northwest while enhancing the active lifestyle offerings for our members, but we also create another investment proof point for courageous founders such as Dick Knight and Dr. Mark Dedomenico,” Stevens said.
Knight and Dedomenico will continue to serve Bay Club as strategic advisors for a minimum of three years.
While the acquisitions have kept Bay Club busy, the luxury lifestyle operator also found time to partner with outdoor fitness solutions provider BeaverFit to enhance its member experience with additional fitness spaces in its club locations.
BeaverFit helped revamp and outfit Bay Club San Francisco’s rooftop with outdoor fitness equipment and will also give an overhaul to Bay Club’s Santa Clara and Redondo Beach locations in 2024.
