State of Hospitality Wellness: Why Hotels Must Rethink Their Operating Model
Wellness expectations have outpaced traditional hospitality practices. ILHA President Barak Hirschowitz explains how traveler behavior has changed — and why […]
Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte
JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
Fitness Professional Outlook: Adaptability Is the Name of the Game in 2025
ATN sat down with six leading brands and organizations that are shaping the fitness industry to get their insights on what’s next.
Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
These Fit Tech Tools Drive Retention
Explore how fitness brands are leveraging digital solutions and targeted strategies to enhance member engagement and retention, with a spotlight […]
10 Ways To Turn Gym Milestones Into Member Magic
Celebrating milestones like birthdays and gym anniversaries isn’t just about recognition — it’s a way to foster connections and retention.
HFA Show 2025: These Products Are Shaping Fitness
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
